Beryl’s Launches Dark Chocolate Soft Serve Under ‘Lokal Legends’ Campaign

Kuala Lumpur, 20 August, 2025 — Malaysian chocolate maker Beryl’s has rolled out a new Dark Chocolate Soft Serve as part of its “Lokal Legends” campaign, an initiative that highlights homegrown flavors and collaborations with local brands.

The campaign is aimed at showcasing Malaysia’s culinary identity by blending international dessert styles with distinctive local tastes. Through “Lokal Legends,” Beryl’s seeks to promote not only its own creations but also the broader community of Malaysian producers.

The newly launched soft serve is described as smooth, rich, and tailored to appeal to both chocolate enthusiasts and general dessert lovers.

Beryl’s said the campaign was envisioned as more than a seasonal promotion, positioning it as a platform to tell stories of local creativity and heritage. Future collaborations with other Malaysian brands are expected to follow in the coming weeks.

The Dark Chocolate Soft Serve is now available at selected outlets. Early consumer reactions online have been positive, with many praising the company for keeping local flavors central to its product innovation.